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the home of sports business at LSE

Disseminating knowledge on the financial impact of sports
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About Us Mission

Provide a platform for knowledge exchange on sport-related topics and the industry itself

Knowledge Exchange

Provide a platform for knowledge exchange on sport-related topics and the industry itself
Build awareness and advance the world of sports through a number of initiatives, including guest speakers, an annual summit and networking events.

Building Awareness

Build awareness and advance the world of sports through a number of initiatives, including guest speakers, an annual summit and networking events.
Prepare our members to be active professionals in the industry - the sports business leaders of tomorrow.

Career Preparation

Prepare our members to be active professionals in the industry – the sports business leaders of tomorrow.
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About Us Why it matters

Worth $500 billion, the sports business industry is expected to grow at a CAGR of 5.9% over the next three years. There are a significant number of emerging markets in the industry, including but not limited to eSports, Virtual Reality and athletes as content creators. Combined with the social and economic issues the industry tackles (aiding mental health, gender equality and reducing violence), SBG seeks to further the role of sports business on campus.

About Us Team

Nationalities
Degree Programmes

Testimonials What Others Say

  • “Fantastic students, a great experience!”

    On March 6th 2020, we hosted Marta Plana (Board Member at FC Barcelona) for our inaugural society event. Plana gave us a presentation on her career entry into the sports business world and the work of FC Barcelona’s Innovation Hub.

    The event was a tremendous success, with a turnout of over 150 students. Our event was even featured on FC Barcelona’s official website. The event ended with a Q&A session which saw students further gain a further insight into technological innovation within the sports business industry.

    “Fantastic students, a great experience!”
    Marta Plana
    Secretary of the Board of Directors,
    FC Barcelona
  • "Light-touch but intelligent"

    It was great connecting with young talent at LSE. The light-touch but intelligent set up from the organisers really allowed the conversation to feel quite organic, rather than a pre-set “presentation”.

    "Light-touch but intelligent"
    Mike Wragg
    EVP, Head of Global Research
    Nielsen Sports
  • ...we are busy organising more events...

    see you soon