We serve a purpose not only to promote careers in the sports industry, but crucially to improve knowledge of the industry. We aim to constantly build awareness.

As well as the emerging markets in the $500 billion sports industry (and there are thousands of innovative projects), sport has a huge social role to play in developing character. As a result, the industry consistently shows itself to be able to improve mental health and improve gender equality, amongst other potentially life-changing benefits.

Therefore, our purpose is to provide initiatives (creativity is encouraged) that have a social mission, are market driven, or career driven, all within the bracket of increasing knowledge